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Mistake on Anti-Drug Pencil
December 11, 1998
Associated Press
Ticonderoga, NY -- A company is trying to erase an embarrassing mistake it
made on pencils bearing an anti-drug message.
The pencils carry the slogan: ``Too Cool to Do Drugs.''
But a sharp-eyed fourth-grader in northern New York noticed when the
pencils are sharpened, the message turns into ``Cool to Do Drugs'' then
simply ``Do Drugs.''
As a result of the discovery by 10-year-old Kodi Mosier of Ticonderoga
Elementary School, the company, called The Bureau For At-Risk Youth of
Plainview, recalled the pencils.
``We're actually a little embarrassed that we didn't notice that sooner,''
spokeswoman Darlene Clair told today's Press-Republican of Plattsburgh.
A new batch of pencils will have the message written in the opposite
direction, so when they are sharpened, they read ``Too Cool To Do'' and
finally ``Too Cool.''
For pointing out the botched message, Moiser earned his class a letter of
apology from the company and box full of T-shirts.
Why does Kodi think the company didn't catch the mistake themselves?
``I guess they didn't sharpen their pencils,'' he said.
Copyright 1998 Associated Press.
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